The British Heart Foundation approached us to create an online community that would raise health awareness and provide support for teenagers with heart conditions. The site needed to resonate with a young, highly web-literate audience while incentivising and helping to facilitate healthy lifestyles.
The community CMS would need to be easily managed on a daily basis to keep the content fresh, and also had to be flexible enough to accommodate a range of bespoke functions such as flash games, competitions and an integrated forum.
An interactive community for teens
With a strategy based around interactivity and user-generated content, we created meet@teenheart - an arena for teens to talk and find out more about heart health.
Immediacy WCM was the perfect CMS to build the site around. Its straightforward framework allows any non-technical marketing staff at yHeart to manage content easily, and we pushed its functionality to accommodate flash-driven content, membership systems, surveys, polls and even our own bespoke online currency system.
The end result?
YHeart went on to be named “Best Patient Information” source at the British Medical Association awards and the site has been well received by the charity community. But more importantly, today thousands of teens continue to use it as a valuable online health resource.
Winner of the British Medical Association ‘best website’ 2008