The term ‘personal service’ could have been invented for Celebrity Cruises. The Condé Nast award-winner is renowned for its unequalled onboard luxury, and it was up to us to help bring that exclusivity of service online.
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We designed the PURL technology to not only deliver personalised content in the websites (example?), but also in the Direct Marketing and email too. So it’s goodbye, generic segmentation and hello, “Julian, great to see you - how was the Mediterranean onboard Celebrity Solstice?”
And with 739% uplift on direct marketing; 309% on email and online conversion higher than ever before, Celebrity are pretty keen on the results as well
Winner Travolution Marketing Awards 2010 - Best Agency Website Design
… clear concise website, a simple solution and cracking return on investment.