Coty Prestige wanted a loyalty scheme for its Chloé brand to reach out to existing - mostly female - customers. A lot of these schemes tend to take a one-size-fits-all approach, and often that won’t really work because it doesn’t reflect the variety within the audience. That’s why we went about things differently, creating a strategy to fit in around the customer.
An exclusively inclusive idea
Customers can sign up in-store after a Chloé purchase or take their loyalty card away and register online. Greater convenience makes for a greater response, and our integrated nature makes card production and data processing seamless. We can then create emails that link to our VIP microsite, keeping members in touch with exclusive competitions and samples, and even birthday wishes.
The result? A far bigger response than loyalty schemes for Coty’s other prestige fragrances, Vera Wang and Marc Jacobs, and one that just keeps on growing.