Services - Eye Tracking Usability

Eye Tracking

Positive Technology offers specialist Eye Tracking usability and analysis which allow you to climb inside users’ heads to see your website, banners or advertising through their eyes. We let you see where they look, how they react, what they pay most attention to, and importantly, what they miss.

Accessible for marketing

While Eye Tracking was traditionally for the reserve of academics, high-end retail and FMCG, Emotion Insight offers more flexible and agile solutions which are specifically suited in helping marketing departments squeeze the most out of their budget and their campaigns, while making customer journeys easier and more efficient.

Proven Methodology

With our proven usability methods, and understanding your users, we can objectively work out how we can get the most out of your marketing campaign. Our user experience specialists can develop truly user-centred design based on real, empirical research.

Spending budget wisely

Through analysing how users behave and react, we have made users’ experiences less frustrating, easier and quicker to complete, and maximise conversions and performance in an objective fashion. As a result, this allows you to spend budget surgically, which measurably reduces CPA and improves customer satisfaction.