Marie Curie Cancer Care's people knew that they needed to be doing better online, but they didn’t know how. So the charity came to us for an internal review. To get a clearer picture of user goals and business requirements, we carried out our research, interviewed more than 120 employees across the company and placed a survey on their existing website.
Research and ye shall find.
We knew that everybody else had the answers we needed - so as long as we got the listening right, a vivid picture of their business needs would follow.
Having learnt from the experts what should change online, we set about developing the site information architecture and user journeys, as well as specifying technical integration requirements. We wrapped everything up with a requirements specification that told Marie Curie's people exactly what they needed to do.
Research and ye shall find.