The development of www.nationaldrivesafe.co.uk was a redesign of an existing National Car website. Its job was to help motorists get around as easily as possible, so our developers knew that everything they did needed to lend itself to an efficient and effective user journey. And, starting with brand new information architecture, SEO and a clear, cohesive layout, that’s exactly what happened.
Are we there yet?
Thanks to a variety of tweaks and changes, visitors can now get where they want to be without a lengthy search, both in locating and in using the site.
As well as shaping the site in line with W3C standards, we structured everything through Silverstripe CMS. This created a product that the client can essentially content manage themselves – so with 50 countries on the map already, National are set to take their development even further.