Services - Marketing Support

Technical experts who understand SEO - how so? Working hand-in-hand with the Positive Digital Search team we ensure that all web developments are structured and configured  to meet current natural search requirements. This covers domain strategies, friendly URLs, titles, meta, content (using KEI analysis), H1, 2 and 3 tags as well as ALT tags, SEO footers, Site Maps, Google Site Maps and GWT references. We then ensure that our search team (or yours) has full access to control this through the chosen CMS. As a result our sites perform rather well!

So how does the technical arm of a full service marketing agency help with link-building? We can start by offering RSS and blog or page subscriptions and we can also hook into social mediums like Twitter, YouTube, Flickr and more. Not only can tweets on your twitter be fed through to your site but it can also be used to promote pages and content within the site itself, letting your audience promote pages within your own site. Simple and effective like most good ideas.

There's no point running blind. It's all about performance and we recognise the need for well designed analytics implementaitons to enable your natural and paid search teams (amongst others) to be able to monitor online marketing activity and your visitors' propensity to convert. And of course when you want to add more tracking tags you'll be wanting to use the CMS, which is why we will configure your solution accordingly.

Squeezing every penny out of your paid search investment is fully respected so we provide landing pages for your ads that are built better than best practice. You'll see higher conversion as a result and, with insights from your analytics, you'll be able to more accurately target your audience. Get more bang out of your marketing buck.