Take the website of one of the cruise industry’s biggest names, add a Personalised URL for every single one of its customers and what do you get? Rather a lot, as it happens. Not only does this personal touch stand out and invite guests in, it also allows us to track visitors pointed towards the website by direct mail.
What’s in a name?
The PURL also serves as a way to interact effectively with all the different people who visit Royal Caribbean. After all, if you’re talking to a parent who’s been on one of your cruises before, you tailor what you offer in comparison to when you talk to a young, free and single first-time visitor.
220% and 92% uplifts in email and direct mail responses respectively mean that it’s not just Royal Caribbean’s customers that are enjoying the extra attention.
Winner Travolution Marketing Awards 2010 - Best Agency Website Design
… clear concise website, a simple solution and cracking return on investment.