With the launch of the Child Trust Fund in January 2005, strict deadlines were adhered to through structured design and build process to ensure that the go-live date coincided with the government's launch date.
Success through true integrated design & build, online marketing, SEO and paid search.
Using the Immediacy Web Content Management system enabled Positive Technology to develop a highly creative and functional site and enables the marketing staff to fully manage content. The site was developed to .NET development standards and best practices, and complies with W3C guidelines and FSA regulations.
Through a truly integrated strategic partnership, The Children's Mutual more than doubled its target online business volume, as a result of a combined digital marketing and ambient work as well as high level of web usability and a clear customer journey.
…their strategic input, online marketing nous and project deliverables have played a massive part in increasing online sales volume and customer value.
Nathan King, Head of Online